Privacy Policy
Plain-language explanation of what maximapools.com collects, why we collect it, who else sees it, and how to have it deleted.
This policy covers maximapools.com and the services Maxima Pools provides through it. Maxima Pools is a trade name of Maxima Concrete LLC, located at 4059 State Route 37 East, Suite A, Delaware, OH 43015.
We are a pool builder, not an advertising business. We collect contact details so we can quote and build pools, and we measure our advertising so we know which campaigns are worth paying for. We do not sell personal information, and we never have.
1. Information you give us directly
When you request a free estimate through our contact form, we ask for the following. Everything on the form is used to prepare and schedule your estimate:
- Full name
- So we know who we are talking to.
- Phone number and email address
- So we can reach you about your estimate.
- Property address, city, state, and ZIP code
- So we can confirm you are inside our service area and assess site access, soil, and permitting.
- Pool size of interest
- So the estimate reflects the pool you actually want.
- How you heard about us
- So we know which of our marketing efforts are working.
- Your message
- Anything else you choose to tell us about the project.
You can also reach us by phone or email without submitting anything. Those conversations are covered by this policy too.
2. Information collected automatically
Like most websites, maximapools.com records some technical information as you browse:
- Standard web server logs
- Our host records the pages requested, timestamps, referring page, browser type, and IP address.
- Phone-link clicks
- When you tap a phone number on the site, we log the click with a timestamp, the page you were on, and your IP address, so we can tell how many calls the website generates.
- Advertising click identifiers
- If you arrive from a Google or ChatGPT ad, the ad platform appends an identifier to the URL. We store it in a first-party cookie named _mx_gcl for up to 90 days so a later estimate request can be matched back to the ad that produced it.
- Analytics events
- Page views, scroll depth, form submissions, and similar interactions, collected through Google Analytics via Google Tag Manager.
3. How we use your information
We use what we collect to:
- Respond to you
- Prepare your estimate, schedule the consultation, and answer questions about your project.
- Deliver the work
- Plan, permit, and install your pool, and support it afterwards under warranty.
- Improve the site
- Understand which pages and pool models people actually look at.
- Measure advertising
- Report conversions back to the ad platforms so we stop paying for campaigns that do not work.
- Meet legal obligations
- Keep the records required for contracts, permits, taxes, and warranty claims.
We do not use your information to make automated decisions about you, and we do not build advertising profiles for anyone else.
6. How long we keep it
Estimate requests are kept in our email and in a server-side log that is not reachable from the web. We keep them while we are in contact with you and, if you become a customer, for as long as the pool is under warranty plus any period the law requires for contracts and permits.
- Estimate requests that do not become projects
- Retained for up to three years, then deleted.
- Customer project records
- Retained for the life of the warranty plus seven years.
- Phone-click and server logs
- Retained for up to 12 months.
- Analytics data
- Retained on Google's schedule, currently 14 months.
You can ask us to delete your information sooner — see section 7.
7. Your choices and rights
Whatever state you live in, you can ask us to:
- Tell you what we hold
- We will send you a copy of the personal information we have about you.
- Correct it
- If something is wrong, tell us and we will fix it.
- Delete it
- We will delete what we are not legally required to keep, and tell you what we had to retain and why.
- Stop contacting you
- Ask and we will remove you from our follow-up list. Transactional messages about an active project continue until the project closes.
Email info@maximapools.com or call (614) 384-5081. We respond within 30 days and we do not charge for these requests. We will ask you to confirm your identity first, so that nobody else can request your records.
8. How we protect it
The site is served entirely over HTTPS, so what you type into the form is encrypted in transit. Server-side records of your submission are stored outside the public web root and are not reachable from a browser. Access to our email and project files is limited to the Maxima staff who need it.
No method of transmission or storage is completely secure, and we will not pretend otherwise. If a breach ever affects your personal information, we will notify you as required by Ohio law.
9. Children
Our services are sold to property owners, and the site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has sent us information, contact us and we will delete it.
10. Changes to this policy
When we change how we handle information, we update this page and move the "last updated" date at the top. Material changes will be summarised here rather than buried in the text. The version on this page is always the one in force.
Ask Us About Your Data
Privacy requests and questions about this policy go to the same place as everything else — a person at our Delaware office.